About this book. Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image ...
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Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance [Gross, Philip] on Amazon.com.
By sponsoring events that align with their brand and target audience, businesses can create memorable experiences for their target audience, build relationships ...
These roles are hugely important and can build your career in different ways. Mentoring: Guidance for Growth. Many people think of mentoring as a process that's ...
Apr 9, 2020 · Securing a sponsorship might sound intimidating at first for small businesses. But as long as you have a compelling sponsorship program and ...
Feb 13, 2023 · Sponsorship is a vital mechanism for advancing the careers of junior employees. But it's not just a one-way relationship in which everything ...
What's more, sponsorship provides a context for our own growth, too, as together with everyone in the program we “work out [our own] salvation with fear and ...
Sponsorship marketing isn't just a “feel-good” expenditure. Forbes says it's actually one of the few marketing types with the potential for huge payoffs.
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Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an ...
Dec 13, 2023 · Contributor Opinions expressed by Forbes Contributors are their own. I teach growth leaders how to grow revenues, profits and firm value.